Finding Your People Through Paid Ads
Most people have tried it: hitting that little “boost post” button on Instagram or Facebook, throwing a few bucks at it, and then wondering what the heck it even did (besides eat your money).
It feels vague, like tossing your message into the void (and it is)…
But here’s the truth: when used intentionally, paid ads can be one of the most effective tools for small businesses to find their perfect customers—the ones who don’t just buy from you, but truly connect with you.
At Nicely Video Co, we’ve been continually surprised at how well-placed, well-crafted video ads can spark the kind of connections that go way beyond business.
Some of our favorite clients started from a single ad, and instead of feeling like “just another client,” these customers quickly became more like friends.
That’s the power of thoughtful video marketing. Paid ads don’t have to be pushy or impersonal. They can be a chance for people to see your story, feel your values, and realize, “Yes, these are my people.”
And honestly? That’s the whole goal for us at Nicely. We don’t want to just make videos—we want to help businesses find their people. Paid ads, when done right, make that possible in ways that still surprise us every day.
Here are two of the ads we made for Wood And Stoane and here are the insane results.
This is amazing, fwiw.
Ready to stop wasting money on vague boosts and start connecting with customers who truly get your brand? Let’s make an Ad Campaign that actually finds your people.
