Why Every Small Business Needs a Brand Story Video
In 2025, attention is the new currency. If your business doesn’t have a brand story video, you’re leaving trust, reach, and revenue on the table.
What Is a Brand Story Video?
A brand story video is a short, compelling piece of content (typically 1–3 minutes) that captures who you are, what you do, and why you do it. Think of it as the heartbeat of your business in visual form. It's not just a promo-it's your origin, values, and personality rolled into one. Here’s a recent example of a great one we made.
Why It Matters
1. Trust Is the First Sale
Especially with small, local businesses, people appreciate the human as much as the product/service. A good brand story creates an emotional connection, builds credibility, and earns you trust before the first conversation. Trust is necessary in successful marketing, especially.
2. It’s Your Best Pitch, On Repeat
Whether it’s your website homepage, a pinned social post, or a DM follow-up, your brand story video is your most polished elevator pitch-running 24/7. You could be on vacation sipping marg-ies, and people will still be actively connecting to your brand through the story.
3. It Sets You Apart
Most businesses are stuck in the noise. A well-crafted brand story makes you memorable, relatable, and real. That alone can separate you from your competitors. (Don’t underestimate this point - your story is your strongest asset to distinguish your brand’s uniqueness.)
4. It Powers Your Marketing Everywhere
Your brand story video becomes a content engine. Chop it into reels, embed it in emails, use it in ad funnels-it works hard for you across every channel. (see note at bottom)
What Makes a Good Brand Story Video?
Authenticity: Be a real human, not perfect.
Narrative structure: Hook → Problem → Solution → Payoff a.k.a. FOMO infecting the world!
Professional production: Clean audio, strong visuals, natural lighting (janky works, but quality production sets a standard for your brand’s professionalism)
Clarity: Who you are, what you do, why it matters, and where people can join or support. (set up the next steps)
How to Get Started
Define your “why.” What motivated you to start your business? Why now? Why this?
Know your audience. Who are they? What do they care about most? What pain do you help them relieve?
Choose the right tone. Friendly? Gritty? Playful? Match your voice to your brand.
Hire a video team that gets it. (Like Nicely Video Co, cough cough)
TL;DR: Brand Story Videos Convert.
If you want to stand out, build trust faster, and show up professionally across every channel, your business needs a brand story video. It’s not a nice-to-have, it’s your most valuable digital asset.
Need help crafting your brand story video? Let’s talk. Nicely Video Co specializes in helping small Seattle businesses show up big on screen.
IN FACT - one of our favorite video packages includes a Brand Story paired with 20 reels. Often the content captured in the creation of the brand story translates to excellent shorter form content, so we can keep feeding the soul-less algorithm like we all feel like we are supposed to.
